Thursday Thought Provoker

Writer-Talk Tuesday: Who’s Your Audience?
“Write with a specific audience in mind.”
This is one of the tenets of professional writing—that you must know who your readers are before you sit down to write.
But what about when we’re talking about fiction and not nonfiction/journalism?
In nonfiction, it’s a little easier to target an audience—for a how-to book, the audience is obviously people who want to learn how to do that particular thing; for an article on boxwood shrubs in 19th Century English gardens, it’s pretty obvious that you’re targeting people interested in historical gardening/flora/landscape design.
When we sit down to write fiction, though, many approach it with the idea that everyone is going to want to read this story.
Well . . . I hate to burst anyone’s bubble, but that just isn’t the case.
All fiction has a specific audience—yes, some audiences are larger than others. Just like with music. Some authors/musicians are going to have enough readers/fans that they’ll fill huge arenas and stadiums, while others are doing well if they fill a coffee shop. Does that mean that the person in the coffee shop isn’t as good as the person filling the stadium? Not necessarily—and sometimes the guy filling the stadium isn’t nearly as talented as the gal begging friends and family to come support her at the coffee shop gig. He’s just learned who his audience is, what they want, and how to get it to them.
Sure . . . some of this has to do with chance/luck—being in the right place at the right time, getting your manuscript (or music, in the example) in front of the right industry people, finding “champions” in the audience who will provide the best marketing of all (word of mouth), and so on. This is why what we consider “mediocre” authors often hit the bestseller lists and authors we personally feel are brilliant end up with their books languishing in the bargain bin at B&N—audience.
When I prepare a proposal for a new book series, I always include a “Target Audience” description in it:
Women, ages 25+, interested in reading sweet [historical/contemporary] romance with light inspirational elements.
(Why ages 25+? Because that’s the age at which demographics tell us that readership of adult-level romance novels picks up—plus the fact that I write older characters, and books with older characters tend to skew toward an older readership, even though I know I do have a lot of readers younger than that.)
Who, really, am I targeting with my books?
Me.
I’m writing the books I want to read. Therefore, I am my target audience. Therefore, my target audience are people similar to me, with similar reading interests.
If you’re a writer, who are you writing for? Who’s your audience?
As a reader, what “demographic audience” do you think you fit in? Do you fit in more than one or are you a loyal reader of only one genre?
Writer’s Window: Lauralee Bliss
Joining us today for Writer’s Window is romance author Lauralee Bliss.
One lucky commenter* will win a signed copy of Lauralee’s book, Love Finds You in Bethlehem, New Hampshire. Deadline for leaving a comment to enter the drawing is Friday. To enter the drawing, you must answer the question posed by Lauralee at the end of the interview. Only one comment per person will count toward the drawing. Please do not include your e-mail address in the body of your comment—just make sure it’s correct when you sign in to leave your comment. The winning name will be drawn next weekend and the winner will be notified via e-mail.
- *U.S. residents only, void where prohibited. If you win the drawing, you will be ineligible for the next three drawings, though hopefully you will still come back and join in the discussion.
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Welcome, Lauralee!
What do you like best about being a writer?
- When I get a contract. 🙂 But I also like it when a get a letter from a reader telling me how the book changed her life. That makes it all worth it.
What do you like least about being a writer?
- Writer’s block. Not fun. I also do not like to procrastinate either, but it can really be a battle at times to be disciplined.
Pop, Soda, or Coke? What do you call it, and what’s your favorite variety?
- Soda (though my relatives in Buffalo, NY, call it pop). I used to be a big drinker of Diet Pepsi, but since some digestive issues cropped up on me, it’s now water, water everywhere.
What’s your favorite dessert?
- Anything chocolate, of course. Brownies, chocolate chip cookies, chocolate cake dripping with icing…oh, and that ice cream with the chocolate chunks in it…you get the picture.
What’s the most fun/interesting/crazy/scary/unique hands-on research you’ve done for a book?
- I recall the royal treatment I received when researching my novel that takes place inside Mammoth Cave in Kentucky. I was given a personal tour by the park ranger to the inner recesses of the cave where tourists are seldom allowed to go. I felt so honored! The book is Into the Deep by Barbour Publishing.
What’s your favorite movie from childhood?
- I just loved The Sound of Music. I see it is on every year, but I still recall singing the songs growing up (like “Doe a deer.” It helps one learn!). And I just loved the scenery of Austria—breathtaking.
If you were to write a novel about what your life would have been like if you’d become what you wanted to be at eight years old, what kind of character would the story be about?
- I have always wanted to be a nurse, so I guess it would be that. And I did become one, for just four years until I became a stay-at-home mom and home educator, but hey, it did come true!
What makes you happy?
- A lovely walk in the woods (I am an avid hiker and have hiked the Appalachian Trail both ways, north and south.)
What makes you nervous?
- Too many items on my plate of life and trying to juggle it all. (I do not juggle well. I drop everything).
What’s your biggest dream for the future?
- To have one of my novels become a movie so I can wear a gorgeous gown and attend the Hollywood premier night as an honored guest. Well, why not? 🙂
Tell us about your newest release and what you’re working on now.
- A Quaker Christmas. Christmas is a simple matter among the Quakers of the historic Ohio River Valley, but can it be a time to welcome love into four households? In my novella, A Crossroad to Love Mary Hall’s family runs an inn for weary travelers, but some guests, like Silas Jones, pressure them to compromise their steadfast Quaker ways. Could it be that Silas just needs a reminder of why simpler ways are often better? This book explores the lives of the Quakers and how simplicity really can bring healing.
Right now I am working on another novella idea to take place in historic St. Louis. I am also writing an e-book for those interested in hiking the Appalachian Trail, and I am actively speaking about the Appalachian Trail to interested hikers.
Where can people find out more about you/connect with you online?
- http://www.lauraleebliss.com
http://www.blissfullifejourney.com
“Readers of Author Lauralee Bliss” on Facebook
Twitter – @lauraleebliss
Now it’s your turn to ask the question. What question do you want to ask the commenters to answer?
- What dream of yours would you like to see come true? Don’t be shy. My dream came true—hiking the entire Appalachian Trail. I waited 30 years for it!
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Lauralee Bliss has always liked to dream big dreams. Part of that dream was writing, and her career began with small creative works as a teen just for fun. After several years of hard work, the dream of publishing was realized in 1997 with the publication of her first romance novel, Mountaintop, through Barbour Publishing. Since then, she’s had over twenty books published, both historical and contemporary. Lauralee’s desire is that readers will come away with both an entertaining story and a lesson that ministers to the heart.
Along with the dream of writing and publishing, Lauralee has recognized another dream in her life, completing a hike of the entire Appalachian Trail not once but twice AND in each direction! Lauralee is a wife of 21 years to husband Steve and mother to a son who hiked the trail with her in 2007. Her other interests include traveling (of which she has been to 49 of the 50 states), gardening, and perusing a yard sale or two. Lauralee makes her home in Virginia in the foothills of the Blue Ridge Mountains.
Fun Friday–Have You Started Your Christmas Shopping Yet?

It’s that time of year—time to start thinking about who’s on your list and what you’re going to get for them.
Did you know that you can purchase signed copies of my books, personalized to the gift recipient, straight from me? Yep, that’s right! You can order one, three, six, or even all nine of my novels though me, pay via PayPal, and I’ll sign and mail them to you (sorry, I don’t offer gift wrapping).

This weekend, I’ll put up a new page (the link will be at the top with the other page links) with all of the pricing and ordering information (and I’ll post on Twitter and my Facebook Page that it’s up).
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Now that the advertisement part of the post is over, let’s get on to the “fun” part of this post . . .
Have you started your Christmas shopping yet?
I like to have my actual go-to-the-store shopping finished before Thanksgiving . . . and that deadline is looming ever nearer, and this year it’s even more important as I’m once again doing “Gift a Day” presents for my niece and nephews—they’ll have something to open every day in December until Christmas Day. I have about 1/3 of the gifts purchased, but now that Halloween stuff is down and all the Christmas stuff is up in every store, I need to go finish that. After Thanksgiving, pretty much the only shopping I do is online.
When do you put your tree/decorations up?
For many years, I had to work the day after Thanksgiving (well . . . I chose not to take it off as a vacation day, because at that time, none of my family lived close enough for me to visit for a long weekend—and it meant more vacation days I could take at Christmas, plus it gave me leverage with those who really wanted to take that Friday off). So since I was home by myself on Thanksgiving Day, that was when I always put up my Christmas decorations which, for most of the last fifteen years didn’t consist of much. I did get a small, pre-lit tree a few years ago, but it’s almost more trouble to put up than it’s worth, seeing as how I pretty much have to re-arrange my entire living room to find a place for it. Now that I do travel to Arkansas to have Thanksgiving with my parents every year, I try to decorate before I leave, but wait to turn the exterior lights on until after I get home. Here’s a picture from two years ago (since I broke my ankle on Nov. 4 and wasn’t home last year to do it):

I did all white lights a couple of years, then did multicolored lights. Then, two years ago (the picture above), I managed to get my hands on the last two boxes of purple lights at Target the week before Thanksgiving. This year, I thought ahead and bought two more boxes of purple lights a couple of weeks ago. So this year, all the strings of lights illuminating my porch will be purple! I also put red velvet ribbons and gold garland on the mailbox stand, just to add to the festiveness. I also have a wreath decorated with white poinsettias that I hang on the front door—though in recent years, one of my publishers has sent me a “real” wreath (i.e., not plastic), which I’ve hung instead (and that was pretty much the only decorating we did last year for Christmas at my parents’ house—we hung the wreath from my publisher on Mom and Dad’s front door).
What do you want for Christmas?
Come on, now, be honest and be greedy! If you still had that childlike belief in Santa, believing that you could ask for the stars, moon, and rainbows, too—and get it—what would you ask for? Be as selfish as you want to be—I want to know what you want, not what you want for others! Dream big (dream expensive)!
I want . . .
. . . a membership in the “We will cook you a full steak dinner and bring it to your house” of the Month Club
. . . massively high dollar-amount gift cards to Starbucks, DSW Shoe Warehouse, and Amazon
. . . jewelry—amethysts, sapphires, and emeralds in rings, earrings, and necklaces/pendants (can’t wear bracelets because I’m on the computer so much)
. . . and a month-long, all-expenses paid trip to England
Thursday Thought Provoker

Writer-Talk Tuesday: What are you writing?

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It’s writer-talk Tuesday.
So . . . tell us what you’re writing. Are you participating in NaNoWriMo, writing end-of-term papers for school, or maybe participating in a blogging challenge? What are your goals and what plans have you put into place to prepare for success?
Book-Talk Monday: What Are You Reading?
This is “Book-Talk Monday,” so let’s talk about books!
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- What is the most recent book you’ve finished reading? (Please tell us a little about it, and whether or not you enjoyed/would recommend it.)
- What are you currently reading?
- What’s the next book on your To Be Read stack?
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Last week, I finished reading Mary Jo Putney’s The Marriage Spell, a historical romance with a paranormal element—in this alternate timeline/fantasy, magic is an accepted part of life in Regency England . . . accepted except in the upper echelon of society. Putney has a very interesting take on magic—that it comes from God—which made for an interesting and, at times, thought-provoking aspect of the story. It’s also a marriage-of-convenience/forced-marriage story, which is one of my favorite tropes, so I enjoyed that aspect of it, too. I thought she wrapped things up just a bit too easily in the end, but the fairytale aspect of the resolution worked pretty well for me, as it brought full-circle a plot device she used early in the story. Unfortunately, after this, the first book in her planned Stone Saints series, was published, the rest of the series was never picked up. I have heard, though, that she may be releasing them on her own eventually, and I’d definitely read more in this series. I’d recommend it on the caveat that this is general-market romance so it contains several bedroom scenes that, while not explicit/graphic, might offend some readers.
Because there were no more books to read in the Stone Saints series, I picked up another “paranormal” Mary Jo Putney historical, Kiss of Fate, which I’m reading now. It also deals with the characters having magical abilities (being called “mages” rather than “wizards” in this one) and it’s something the characters try to keep hidden as it’s not as accepted in this version of English society, this time in the mid-18th century (Georgian).
Next on the list . . . if I really enjoy Kiss of Fate will be the second book in this series, Stolen Magic. If not, then I’ll probably move on to one of the other 100+ historical romance titles currently sitting on my Kindle. (Most of which are samples, but I do have some in there that were free, full-book downloads which I’ll probably go to first.)
Friday Retrospective–A Year in the Life of My Ankle
A year ago today, November 4, 2010, this happened:
Short version of the story: I fell and dislocated and fractured both bones in my right ankle when leaving the library after spending the afternoon working on The Art of Romance. You can read the long version of the story here. That weekend, my parents came over and picked me up and took me home with them to Hot Springs, Arkansas, where I would stay while I convalesced.
Here’s what it looked like on Thursday, November 11, 2010 when the ER splint was removed at my first appointment with the orthopedic surgeon:
On Wednesday, November 17, 2010, I had surgery to plate and screw the bones back together. You can read about my surgery experience here.
A week after surgery on Wednesday, November 24, 2010, I went back for my first follow-up appointment at which they removed the surgical splint (and the cotton batting, which is what you see stuck to my leg). And, of course, there’s a blog post about that.


Here’s a better picture of the outside of the leg, taken three weeks post-surgery:

All of the skin abrasions/scabs surrounding the surgical scar are from where the original ER splint rubbed my skin raw.
After spending a month getting around in a wheelchair that barely fit through the doors at my parents’ house—and was a (literal) pain for my parents to get in and out of their vehicles whenever we went anywhere—on an acquaintance’s advice, I found a medical supplier in Little Rock that rented knee walkers, so on Wednesday, December 9, 2010, we drove over to Little Rock to get it—and to have lunch with my uncle and aunt who live there.

At my six-week post-surgery follow-up appointment on Thursday, December 30, 2010, I was allowed to start bearing weight—with the walking boot. (Sorry, no pictures.)
Over Martin Luther King weekend, my mom and I made a trip back to Nashville so that I could participate in the Manchester-Coffee County Library Author Day event on January 15, 2011.

Then, the next week, back in Hot Springs, I had another appointment on January 20 at which we set the date for my final surgical procedure and at which I was told I could start driving again—though I still had to walk in the boot—which meant a change of footwear getting in and out of the car. On Wednesday, February 2, 2011, I had a quick in-and-out surgery to remove the long screw that corrected the separation between the fibula and tibia.

Once this surgery was complete, I was free to go—back home to Nashville! I did have to go back to Hot Springs once more for a final appointment on February 17, 2011, at which I was given the all-clear to continue recovery on my own.
Since then . . .
It’s been a long road of recovery, and I’m still working on it. Because there was so much soft tissue damage due to the dislocation, I still have problems with pain and stiffness, especially if I’ve been sitting for too long (and given the nature of my jobs, it’s pretty much a given that I sit too long all the time), but it’s coming along.
And here’s what it looks like one year after it all began:



So, there it is. A “year in the life” of my ankle.
Thursday Thought Provoker

Writer-Talk Tuesday: Q&A About Writing

- Stacey Zink asked: “I would love to know your first step in writing a book. Once you have an idea in mind, do you immediately begin writing or do you immerse yourself in research before you being writing?”
It really depends on the story. There are some story ideas that come to me with an opening scene fully formed in my head. Of course, in the past few years, when I’ve worked on a story idea, what I wrote was the synopsis and proposal from which to sell the books/series.
The idea for Ransome’s Honor developed from my love of the actor Paul McGann as Lt. William Bush in the Hornblower movies on A&E. I took a few weeks to develop the character of William Ransome from that inspiration and, as he developed, figure out what kind of woman would be able to get a man known throughout the Royal Navy for claiming he would never marry to not just fall in love with her, but marry her. And as soon as I figured out who Julia Witherington was, I immediately had the opening scenes (his and hers) in my head. For this, though, I’d already done quite a bit of research on the era through my literary criticism thesis I wrote a year or two before—on Jane Austen (if you’re interested, you can read most of that paper here and here). I drew upon what “knowledge” I’d gained of ships and the Royal Navy from the Hornblower movies (and believe me, it wasn’t much) to be able to write that opening scene (which didn’t make it into the book but can be read here). Once that first chapter had been read/critiqued in a workshop in my grad school program and was roundly praised and I knew it had potential, then I started the in-depth research and figuring out where the story was going.
These days, I have to write the detailed synopsis of a book a year or more before I actually write the book—and it’s usually when I’m in the process of writing another book already under contract (for example, I wrote the synopses and proposal for The Great Exhibition Series while I was writing Ransome’s Quest). What makes that task slightly easier is that writing a synopsis is different than writing prose.
That said, I did do a ton of research while writing the synopses and proposal for the GE series. Because I only had a rudimentary knowledge of Prince Albert’s Great Exhibition (again, mostly from movies—this time from A&E’s Victoria & Albert and the BBC’s North & South) as well as the early Industrial Revolution era (1851), there was a lot of history I needed to know in order to make sure my stories would work in that time period/setting. Now that I’m supposed to be writing the first book in that series, it’s been extremely helpful to me to already have a stockpile of website links saved as well as dozens of public domain books on my Google Books “shelf” ready for me to reference if a question comes up while writing.
Obviously, with the contemporary romances, it’s much easier to just launch straight into writing the book without having to do research first.
- Shelly asked: “What do you do when you hit a road block and can’t think of what to write next?”
When I’m in the middle of a book, I do this:

Scene cards from Ransome’s Crossing
I write scene cards (or scene Post-its, in my case) for each scene of each chapter I’ve already written, color coded by viewpoint character—which helps me review/remember what I’ve already done in the story and if I’ve made any changes to the original idea. Then I get out my detailed synopsis and write scene cards for the scenes that are mentioned in the synopsis—and any others that those make me think of or that I thought of while reviewing what’s already written. This almost always helps me.
When I’m between books, it’s knowing what my next deadline is that helps me figure out what to write next. 😉 Which is why I didn’t write anything for months after I finished Turnabout’s Fair Play in May—because I had three different proposals out with editors looking at them and nothing under contract. Since I had no idea which proposal would sell, I didn’t want to risk starting the first book of one series and get invested in it only to have that one rejected and another one sell. Now that I am under contract again, I’m finding it hard to get motivated to write because I allowed myself to stop writing completely for a few months, which is definitely not good at this point!
- Bethany asked: “As an author who makes her living from writing/selling books, what is your take on libraries/ people utilizing them to borrow books instead of buy?”
My take on it is this:
- Libraries don’t (usually) get the books for free. Unless a patron donates them, the libraries have to purchase the books that go into circulation. (And some libraries have very strict rules about donations. I’ve heard of some that take donated books and turn around and sell them for pennies because they’re not allowed to take book donations.) So books that go into libraries are still books that are selling.
- If someone checks a book out from the library and falls in love with it, and then another and another, if that reader can afford it, she’ll start buying that author’s books. And if she can’t afford it, she’s still going to be someone who helps sell the book(s)—by word-of-mouth marketing. If she reads it and enjoys it, she’ll recommend it to someone else. And then they’ll recommend it to someone else, and so on. That’s one of the reasons publishers give away so many copies of an author’s book when it first releases—to get that word-of-mouth buzz going.
- Working in the newspaper industry for more than ten years, I learned two very important things about numbers. There’s circulation and then there’s readership. Circulation counts the actual number of units sold. Readership counts the actual number of people reading that volume/edition.
So, say TFP sells 5,000 copies. We’ll say that 1,000 of those go to public or church libraries, and 4,000 of them go to the “end user” (the reader who purchases/downloads the book). If just 50% the 4,000 people who buy the book pass it on to someone else, I’ve now reached 6,000 people. Then, if each of those 1,000 library copies gets read by 6 people, I’ve reached another 6,000 people—bringing my total readership up to 12,000 people. Does that mean I’m making more money for having higher readership numbers? No, I only make money on the actual number of books sold. But the more readers I can reach, the more future book sales I will hopefully have.
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Hopefully that answers those questions satisfactorily.
What other writing/publishing questions do you have?








