How cool is this?
With GMA (Gospel Music Association) Week coming up shortly, Zondervan decided to take a big step in promoting MTCW-member Michael Snyder’s recently released debut novel, My Name is Russell Fink. They’ve put up a full-size billboard on the side of a building on 5th and Commerce in downtown Nashville, just a block up from some of the most highly-trafficked places on Broadway. (And better yet, over two of the best public parking lots in the downtown area!) According to Mike, they’re also going to pay some people to walk around with basset hounds (yes, real live ones) and hand out 1,700 copies of the book during GMA Week.
Here’s the billboard, with Michael standing below it (he’s about half a block away):

Photo courtesy of Michael Snyder

4 responses so far ↓
Erica Vetsch // Monday, April 7, 2008 at 12:15 pm
How fun is that? Congratulations to Zondervan and Michael Snyder. What a fun promotion. Love the basset hound idea. Our neighbors have two bassets. They crack me up.
Georgiana Daniels // Monday, April 7, 2008 at 2:07 pm
That’s so cool!
Lori Benton // Monday, April 7, 2008 at 8:59 pm
Very cool!
michael snyder // Monday, April 14, 2008 at 12:23 pm
Kaye…Wow, thanks for the publicity. It is a pretty cool thing (although I’d airbrush out that freaky bespectacled dude in the red shirt!).
Erica, Georgiana, and Lori…thank you guys for the attaboys too!
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